A Pattern to Ponder: Perusing the data, readers will note that archeologists and biological anthropologists tend to be cited in the media more than cultural anthropologists. One likely reason derives from the journals the discipline's subfields publish in. Cultural anthropologists tend to publish in a set of sub-field journals. Archeologists and biological anthropologists tend to publish in more interdisciplinary journals leading, in turn, to a wider distribution and more attention paid to their articles. There is no reason why cultural anthropologists could not publish in PlusOne, Science, or Nature. But many prefer publishing in the American Anthropologist, American Ethnologist or Cultural Anthropology thereby attracting limited attention from those beyond their sub-field. Current Anthropology, which crosses the discipline's sub-fields, tends to attract less attention than inter-disciplinary journals', but comparatively more attention than the American Anthropological Associations journals, focused on specific sub-fields.
-source page, http://metrics.publicanthropology.org/collected.php